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January 9, 2002
By: TOM BRANNA
Editor
American Yardley of London (U.S.) has been purchased by Cosmopolitan Cosmetics, the cosmetics and fragrance holding company of Wella Personal Care of North America. The acquisition of Yardley provides brand rights for the U.S., Puerto Rico, Mexico and Canada, and follows Cosmopolitan Cosmetics’ 1998 purchase of brand rights for the rest of the world. Wella’s Yardley initiative is now truly global, reaching more than 100 countries worldwide. This recent acquisition was announced today...
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